This my first course on Marketing after reading some Marketing Books, but with few lessons have watched in this Course, it very, very good and explained everything well with one or two examples.
– Iyanda Akeem
I love how the instructor explains things and the assignment and resources are included at the end of every lesson…Loved it…
– Prerna Singh
This course teaches me clearly understand about marketing.
– Quang Nguyen
IS THIS THE RIGHT MARKETING COURSE FOR YOU?
Have you ever asked yourself why some small businesses strive at marketing their products and services while most don’t? Pause for a second and think about it. If you know the answer, you can skip this course and move to another; if not, then you have arrived at the right place.
In this marketing course, you will learn:
HOW – TO THINK LIKE A MARKETING STRATEGIST:
Most marketing gurus teach you how to be tactical, that’s what they are good at, easy fluffy stuff, first-level marketing, but for me, it’s a no-no.
In this strategic marketing course, I will show you how to be a master strategist; this means I will tell you precisely what goals your business should achieve and how to to get there, both strategically and technically.
HOW – TO POSITION YOUR BRAND TO YOUR TARGET AUDIENCE:
Marketing is mostly about a precise positioning of your brand toward a specific group of an audience; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers.
Brand positioning is like fishing, it’s an art, for every fish, there is a specific hook; Get it right, and you hook the right fish, get it wrong, and you go back home with undesired fish or sadly with no fish at all.
HOW – TO DESIGN A CLEAR AND CONNECTING UNIQUE SELLING PROPOSITION (USP):
To design an attractive, unique selling proposition, you need to think like a customer, not like a business owner.
In this course, we will talk about consumers’ psychology and behavior, dig into their unmet wants and needs, be it physically and emotionally, then develop a customer-centric unique selling proposition that solves a specific challenge for a particular customer wants, abilities, and desires.
HOW – TO COMPETE WITH PRODUCT DIFFERENTIATION:
Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation.
In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share.
Who this course is for:
Entrepreneurs are starting new small businesses, their primary focus on building a successful brand that acquires customers’ loyalty.
Entrepreneurs are struggling with marketing their small business and looking for a simple strategic and systematic approach to boost their brand.
Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
Visual designers seek a better understanding of the relationship between business, marketing, and design.
Not for someone looking to make a quick buck in a short time.
Not for someone looking for quick tips on how to rank first on search engine.
Not for someone looking for quick tips on how to increase social media following massively.
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