How Manipulation Works

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Manipulation is, no doubt, dangerous in the world of today.

It’s important to be able to identify it so that you can stop it in its tracks.

You can be manipulated:

  • At work, by your manager or coworkers;
  • In business relationships, by partners or suppliers;
  • In relationships or friendships, through emotion or even bullying;
  • By politicians, the media or others, with false numbers;
  • By any type of person that wants to drive you to a specific type of action;

Although manipulation is easy in practice, it’s hard to master if not properly explained. Among other reasons, because other courses don’t talk about all possible types of manipulation (emotional, numerical, psychological, etc).

In fact, you’ll be lucky if they cover more than one type.

Let’s face it. No course can cover all possible types of manipulation.

That was, until this course came out.


Unlike other courses on persuasion and manipulation, this one is extremely comprehensive. With this course, I am to cover all possible types of manipulation.

There are countless types of techniques, including:

  • Making the other side feel comfortable with you, so they drop their guard;
  • Obfuscate or change the actual facts to make something seem better or worse;
  • Compare something to better or worse things to change its value just due to the comparison;
  • … and many other techniques;

In this short course, we have only one goal: to cover the different types of manipulation. How people manipulate using emotion, using the target’s identity, using the facts, and so on.

In order to achieve this, we split manipulation into the following types:

  • Consistency Manipulation (get someone to state something or do something favorable, and they will keep aligned with that);
  • Emotional Manipulation (emotional blackmail, bullying someone, or making them feel different emotions);
  • Effort Manipulation (change the perceived effort of something and you change how frequently people do it);
  • Standard Manipulation (measure different things by different criteria, and they seem of different value);
  • Pressure Manipulation (pressure the other side through intimidation, deadlines, or others, and they rush to action);
  • Identification Manipulation (make the other side feel heard or understood and their drop their guard);
  • Fact Manipulation (hide facts, change facts or simplify facts and you change something’s value);
  • Context Manipulation (change what something is compared to, or emphasize specific characteristics, and you change its value);
  • Labeling Manipulation (attribute something a simplistic name or label, and you change its value);

By the end of this course, you will know all about these types of manipulation, as well as how to fight them.


This course is targeted, naturally, at any type of student that wants to learn more about how manipulation is performed, or how to stop it.

More specifically, the ideal student for this course is someone who:

  • Wants to know how to question the numbers and labels provided by politicians or news outlets;
  • Doesn’t want to be emotionally manipulated or even bullied by people at work (possibly, their bosses);
  • Wants to be able to know when people are faking numbers or using double standards, in work or life;
  • Wants to know when others are changing the options just to make something seem better in comparison;
  • Wants to be able to fight emotional manipulation or emotional blackmail by friends or coworkers;
  • Wants to learn how to not be pressured into taking action by people that are very present or intense;
  • Doesn’t want to fall into traps when other make something seem too easy or too good to be true;


Who this course is for:

  • Anyone who wants to learn how to identify and stop manipulation around them!
  • Anyone who wants to know what manipulation traps exist – so they can avoid them

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