If you want to be successful online today, you MUST have strong Digital marketing skills as internet business has never been more competitive. In this Digital Marketing Course, we’ll outline the fundamentals of SEO, Digital Marketing and Social Media. We’ll be breaking each of these topics down, so you understand the most essential things you need to know. You’ll learn key strategies for Facebook Ads, Instagram Ads, Messenger Ads, LinkedIn Ads, Google Ads, Email Marketing, Content Marketing, YouTube Marketing, Growth Hacking, SEO, Local SEO and so much more. At the end of the course, we will guide you in Freelancing, Website creation, and Video Production. We’ll also share strategies that will help you to travel around the world, freelance, and become a Digital Nomad.
What is Digital Marketing?
Digital marketing is vital if you have a business or want to sell anything online. Even if you’re just looking to build profile, you need a strong internet presence, if you want people to know you exist. The purpose of Digital Marketing is to raise awareness, connect with people who are interested in what you’re offering, and persuade them to take actions you want. It uses digital forms of communication, like the web, smartphones, social media platforms, and search engines, as a medium to reach potential customers.
Just like traditional marketing, digital marketing is about finding prospective customers and broadcasting your message to them in the right place, in the right tone, and at the right time.
Digital Marketing has one major advantage over traditional marketing, as you can use analytics tools to monitor your campaigns in real time, so you can swiftly adjust your approach. Typically, it would cost more and take longer to make these kinds of adjustments, but with Digital Marketing it’s easier to course correct than it would be if you’d invested in a print ad.
What is Social Media?
Social Media is an umbrella term to describe online platforms focused on community-based communication, such as Facebook, Twitter, and Instagram. Platforms like this use content sharing and post interaction, and most content is produced from the users, not the owners of the platform. Social media also includes curation sites such as Wikis, as well as professional networking platforms like LinkedIn.
Due to the massive reach of Social Media, good social media marketing skills are now essential for anyone looking to attract the maximum number of customers online.
What is SEO?
SEO, or Search engine optimization, is the science of attracting specific types of traffic to a website, using a search engine. To master SEO, you need to create high-value content with high authority backlinks, and include keywords in that content that your ideal customers search for.
SEO is never a one size fits all solution. To be successful, you must take a bespoke approach. That means you need to optimise your site for the type of search engine you want it to rank highly on, like Google, Amazon, or Bing. SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic. You can also use it in paid ads, to maximise their reach.
As search engines attempt to give the most suitable answer to each person’s search query, you must ensure a search engine views your site as the most appropriate match.
Who this course is for:
- For you, my dear students.
- For beginners interested in upskilling and gaining highly in demand digital marketing skills.