Copywriting: B2B Copywriting, Content Writing, Copy Writing

Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!

Learn how to…

• Develop a full-funnel B2B content marketing plan
• Write copy that changes people’s minds and gets them to buy your product
• Nurture leads so they actually become paying customers
• Write proven and effect ads for LinkedIn and elsewhere
• Write persuasive headlines that persuade people to do what you want
• Acquire new customers
• Avoid common B2B content marketing mistakes
• Mimic successful, proven ads for lead generation and nurturing

I will reveal…

• My SPF framework for high-level copywriting
• How to apply persuasive marketing psychological principles
• Map copy to stages of awareness and funnel progression

This course is for business-to-business marketing managers, entrepreneurs, and anyone else responsible for marketing content. It applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).

I’ll show you examples of…

• Lead generation ads
• Lead nurturing ads
• Case studies
• Email marketing
• Copy to generate meetings with the sales team